GRADUATE SCHOOL · MOBILITY UI/UX DESIGN
GOAL
- Designing the UX of 2040 Level 4 autonomous vehicles to support drivers’ active lifestyles.
PAINT POINT
- Ensuring safety and trust when users interact with the vehicles' display.
CHALLENGE
- Different approaches and design processes for addressing design problems in UX design andtransportaion design.
OUTCOME
- Received positive feedback from GM for successfully integrating UX design, exterior design, and interior design into the vehicle for active lifestyle users.
CLIENT
MY ROLE WAS
- UX Design
- UI Design
TOOL
- Figma
- Adobe After Effects
PLATFORM
- Vehicle Display
I WORKED WITH
- Interior Design: Frank Park
- Exterior Design: Daniel Tao
YEAR
- January 2024 ~ April 2024
CLASS
- UX DESIGN STUDIO IV
Final prototype video
More in the Desktop.
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Monotonous Daily Routines,
Stress from Work,
Lack of Physical Activity in Daily Life.
THE VEHICLE FOR YOU
The Multi-Purpose Adventure Compact SUV
for an active lifestyle, HORIZON
Prepare to embark on your active lifestyle with Horizon!
GET READY
Bicycle riding pre-setup on a smart watch
This system recommends the most suitable riding mode to users based on their location.
MAIN FEATURE
Supporting bicycle riding with a rear display
Horizon features a rear display that shows the front view of the vehicle. This display interacts in real-time during various activities, providing information such as bicycle training for users with an active lifestyle.
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Safe distance
It helps cyclists ride safely by displaying
the safe distance between the
bicycle and vehicle in real-time.
AI command
Cyclists can issue real-time commands to
Horizon's AI to switch modes
while in bicycle training mode.
SUB FEATURES
Supporting an active lifestyle
In addition to the display, Horizon offers various features that make an active lifestyle efficient and convenient.
Fingerprint recognition
Weather forecast
Clothing storage
AR-based luggage recognition and organization
HOW I GOT TO THE SOLUTION
The Task From General Motors
Design a Vehicle for the Active Lifestyle Driver of 2040
Active Lifestyle?
People who enjoy an active lifestyle are primarily
interested in health and stress relief.
Desk Research
I identified Generation Alpha in Brazil as the primary target
audience for an active lifestyle vehicle in 2040.
Persona
Ryan relieves his work stress by cycling.
He goes biking every weekend.
Journey Map
Now, let's follow Ryan on his biking journey!
I discovered paint points when he was loading the car and riding the bicycle.
How Might Level 4 Autonomous Vehicles In 2040
Support And EnhanceThe Active Lifestyles Of Their Drivers?
Idea Sketch
If there were a car to support Ryan's active lifestyle,
it would have these features.
Among various ideas, We decided that the 'riding a bicycle' scenario is valuable for enhancing an active lifestyle, so we chose to test it with a prototype.
FIRST PROTOTYPE
Rear Display for Assisting Cycling Training
The central screen displays prompts that provide users with useful guidance for training, such as speeding up. Users can engage in bicycle training by interacting with this display located at the back of the vehicle.
USABILITY TESTING
I conducted usability testing to improve the first prototype.
METRICS:
Observation
Qualitataive Feedbacks
System Usability Scale Survey
INSIGHT
"Saftey and Trust"
The user wants to see the front view through the rear display to ensure safety and trust during bicycle training.
SECOND PROTOTYPE
Enhancing Safety and Trust
In the second prototype, I used a rear display to show the front view, ensuring users felt safe and trusted during training.
EXPERT FEEDBACK
Advancing the Prototype with Feedback
I received feedback from GM's UX designers, which gave me the opportunity to further develop the prototype.
FINAL PROTOTYPE
Enhanced Visibility for Safer, More Reliable Training
The differences from the second prototype are the clear distinction of information and visual emphasis. Additionally, I enhanced the visibility of the central display screen to further ensure safety and reliability during training.
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Final Presentation
We presented a final prototye video to GM designers in our
final presentation that integrated the exterior, interior, and UX.
Feedbacks From GM
🙏🏻 I extend my gratitude to the team members who collaborated with me and put in great effort to achieve an excellent vehicle. Special thanks to Tao Daniel, an exterior designer, and Frank Park, an interior designer.
🧭 I also want to thank Roland Frohman III for providing direction and guidance, ensuring that the UX identity remained strong between the exterior and interior design.
What I've learned
😀This project was truly an intriguing experience for me. It was my first time collaborating with exterior and interior designers, and I found it fascinating to understand their design approaches.
1️⃣ The process of reconciling and aligning their approaches with UX design was a new experience, and I learned how to integrate various design perspectives.
2️⃣ Additionally, I realized once again the importance of communication and collaboration with team members,
3️⃣ And, I gained a lot from the process of improving the design based on user requirements.