Toytron mall is an online shopping mall that sells Toytron's toys. This online mall was never renovated since it was first created in 2017. With time, the Toytron Mall site became increasingly outdated, and several problems were discovered.
VISITE TOYTRON MALLACCOMPLISHMENT
PROBLEM
INSIGHTS FROM
MOUSE SCROLL HEATMAP
main customers
RENEWAL GOAL
SOLUTION FOR FUN
2. Toytron Video
SOLUTION FOR READABILITY
1. Main page layout
CHALLEGNE
WHat TOYTRON WANTED
CHALLENGE
WHAT I PROPOSED
SOLUTION FOR READABILITY
2. IMPROVED LAYOUT
FINAL DESIGN
BEFORE
AFTER
MAIN BANNER
TOY FOR GIFT
TOYTRON'S PICK
TOYTRON'S YOUTUBE
BRAND PICK
What I've learned
GOOD!
1. It was a challenge to secure usability by finding harmony and balance among many brands and products, but it was good experience to meet stakeholders and persuade them by presenting logic and evidence.
2. After the renewal, customers and sales increased compared to the previous year. It was meaningful not because I did it alone but because I worked with various stakeholders such as client marketers, project managers, and fellow designers. Through this project, I learned that good teamwork and communication could make a project successful.
Toytron mall is an online shopping mall that sells Toytron's toys. This online mall was never renovated since it was first created in 2017. With time, the Toytron Mall site became increasingly outdated, and several problems were discovered.
VISITE TOYTRON MALL[Final Design]
[Final Design]
ACCOMPLISHMENT
PROBLEM
Target user & Insight
01. MAIN PAGE
This is the first screen of Toytron Mall, which customers will see the first time they visit. I used a clean and simple UI and layout to prevent the complexity of banners.
02. FEATURED PRODUCTS
Toytron's product packaging is colorful, So, I applied pastel tones to the background to enhance the product's visibility.
03. NEW & BRAND
The layout was rearranged to help customers most effectively find new products.
04. TOYTRON'S PICK
Unlike featured products, instead of showing the package photos of Toytron products to consumers, the page now displays photographs showing the actual product use. In addition, related products were placed along the bottom of the content area, to encourage additional product purchases.
05. PRODUCT VIDEO
Customers can become interested in products by watching animations or videos related to Toytron products. With this element, we wanted to motivate customers to purchase more Toytron products.
06. FOOTER
Customers can find other information related to Toytron, such as SNS and customer inquiries, in the footer area.
What I've learned
I learned how to persuade my team members and clients. I meticulously analyzed the main customer demographics of Toytron Mall, including age and gender, and found the justification for the direction of improvement through research. I also identified the strengths of competitors to build a foundation and logic for the improvements I wanted to propose. This process played a key role in convincing my team members and clients, and laid the groundwork for the creation of a new Toytron Mall.