Toytron mall is an online shopping mall that sells Toytron's toys. This online mall was never renovated since it was first created in 2017. With time, the Toytron Mall site became increasingly outdated, and several problems were discovered.
VISITE TOYTRON MALLACCOMPLISHMENT
PROBLEM
INSIGHTS FROM
MOUSE SCROLL HEATMAP
main customers
RENEWAL GOAL
SOLUTION FOR FUN
2. Toytron Video
SOLUTION FOR READABILITY
1. Main page layout
CHALLEGNE
WHat TOYTRON WANTED
CHALLENGE
WHAT I PROPOSED
SOLUTION FOR READABILITY
2. IMPROVED LAYOUT
FINAL DESIGN
BEFORE
AFTER
MAIN BANNER
TOY FOR GIFT
TOYTRON'S PICK
TOYTRON'S YOUTUBE
BRAND PICK
What I've learned
GOOD!
1. It was a challenge to secure usability by finding harmony and balance among many brands and products, but it was good experience to meet stakeholders and persuade them by presenting logic and evidence.
2. After the renewal, customers and sales increased compared to the previous year. It was meaningful not because I did it alone but because I worked with various stakeholders such as client marketers, project managers, and fellow designers. Through this project, I learned that good teamwork and communication could make a project successful.
Toytron mall is an online shopping mall that sells Toytron's toys. This online mall was never renovated since it was first created in 2017. With time, the Toytron Mall site became increasingly outdated, and several problems were discovered.
VISITE TOYTRON MALLACCOMPLISHMENT
PROBLEM
GOAL
Target user &
Insight
What I've learned
I learned how to persuade my team members and clients. I meticulously analyzed the main customer demographics of Toytron Mall, including age and gender, and found the justification for the direction of improvement through research. I also identified the strengths of competitors to build a foundation and logic for the improvements I wanted to propose. This process played a key role in convincing my team members and clients, and laid the groundwork for the creation of a new Toytron Mall.