undergraduate thesis project · BRANDING
WHAT DOES THE HERO
HAVE TO DO WITH A BLANKET?
Many people are curious how heroes and blankets relate to each other. I realize, of course, that heroes and blankets may seem completely unconnected. When people think of a hero, the image that comes to mind is someone who wears a fantastic cape and has extraordinary abilities to save people in danger. The image that comes to mind when people think of blankets is cozy sleeping.
A popular meme in Korea says, "Beyond the blankets, it's dangerous." This meme means that it's safe to stay in the house, nestled in blankets, not going outside. In other words, blankets symbolize passivity and weakness.
I thought combining the two conflicting images of superheroes and blankets could be fun for contemplation and inspiration. In "Heroes Beyond the blankets," then, the heroes wear blankets instead of the more typical capes. The viewer wonders: Are the heroes who save the world wearing blankets, symbolizing passivity and weakness? At first glance, This seems strange. But they don't cover up in the blankets as if they going to sleep; they use the blankets as a superhero cape. In the end, these heroes don their blankets and are ready to save the world. "The heroes outside the blankets" highlight the spirit of living by actively exerting their potential abilities beyond human passivity and weak nature.
A popular meme in Korea says, "Beyond the blankets, it's dangerous." This meme means that it's safe to stay in the house, nestled in blankets, not going outside. In other words, blankets symbolize passivity and weakness.
I thought combining the two conflicting images of superheroes and blankets could be fun for contemplation and inspiration. In "Heroes Beyond the blankets," then, the heroes wear blankets instead of the more typical capes. The viewer wonders: Are the heroes who save the world wearing blankets, symbolizing passivity and weakness? At first glance, This seems strange. But they don't cover up in the blankets as if they going to sleep; they use the blankets as a superhero cape. In the end, these heroes don their blankets and are ready to save the world. "The heroes outside the blankets" highlight the spirit of living by actively exerting their potential abilities beyond human passivity and weak nature.
