UX solution

To achieve this goal at Toytron Mall, I developed a strategic approach aimed at enhancing customer enjoyment and trust, thereby leading to increased product purchases.

In designing the user experience for the main page, my focus was twofold. Firstly, I aimed to spark interest in Toytron's toys through the 'Best Toy' and 'Enjoyment' sections. Secondly, I utilized customer reviews to build trust in Toytron Mall. This comprehensive strategy was crafted to ensure a positive and engaging experience for customers navigating the website.

UI solution

Toytron's toys and packaging are color-rich, so the redesigned website minimizes color in titles to avoid clashes and increases space between elements for better readability and usability. Color is used selectively, only to highlight key areas like sales.

Renewal key focuses

1. Enhancing the Readability of the Best Products Section

01. SOLUTION

I improved the usability of the best toy section.

02. PROBLEM

Over the last three months (from January 25 to April 23, 2020), the highest number of toys sold in the best area is five. This indicates that the best product area is not attracting consumer interest.

03. HOW I GOT THERE

Research on competitors revealed that the display of best products at Toytron Mall is less prominent compared to others in the toy industry. Therefore, there's a need to increase the number of products displayed to at least four and utilize appropriate sizing, margins for mobile viewing, and accent colors to clearly highlight these as best-selling products.

2. providing enjoyment to the main customers

01. SOLUTION

Research has shown that content and videos are very important in online shopping malls. Therefore, the new Toytron Mall should shift from short-term events to long-term strategies, focusing on engaging displays and Toytron toy videos to attract parents and children.

02. HOW I GOT THERE

I analyzed and researched the product display styles of five different shopping malls. Among them, Cookat's display style, while low in production difficulty, proved to be effective. I concluded that it was the best fit for Toytron Mall. I shared this with my team in a meeting, and we reached a consensus.

03. IMPLEMENTATION OF DISPLAY STRATEGY

The style of placing an attractive photo at the top, followed by a curiosity-evoking title and content, and then related products below, was applied not only to each toy display area of Toytron Mall but also to the video section.

3. User Reviews and Star Ratings for Building Customer Trust

01. SOLUTION

I proposed a new feature of photo reviews (pictures of children playing with toys, star ratings, and customer reviews) for Toitron Mall, which was not previously available, to build trust among customers regarding Toitron Mall toys.

02. HOW I GOT THERE

In my research, I discovered the following facts: 1. 79% of online consumers refer to product reviews to make their purchase decisions.
2. Women (19.85%) are three times more likely than men (6.62%) to write photo reviews.

03. HOW I GOT THERE

3. 43.6% of consumers trust photo reviews the most, significantly influencing their purchase decisions. 4. 45.8% of consumers check reviews to see the actual appearance of a product.
These data indicate a strong consumer need for experiencing products through photo reviews rather than just text reviews. Considering that about 70% of Toytron Mall's customers are women, I concluded that incorporating photo reviews in the newly renovated Toytron Mall website is a reasonable strategy to build trust in Toytron toys among consumers.

04. HOW I GOT THERE

Based on the analysis of competitors with well-established review systems, effective reviews should include high-quality photos, star ratings, detailed feedback, and the product name. Based on this competitive analysis, I proposed a review system for Toytron Mall.

TOYTRON ONLINE MALL RENEWAL

Renewal key focuses